G10 Floor Light, 1950

G10 floor light by Greta Grossman for Gubi.

The Swedish designer Greta M. Grossman emigrated to the US in the 1940s where she played a significant role in defining the aesthetic of mid-century Californian design. An enthusiastic proponent of European modernism, her designs are noted for their lightness of form and elegant lines.

Grossman designed the G10 collection, consisting of a floor and pendant light, in 1950. It was her tenth product for the Swedish manufacturer Bergboms, hence the name.

The matt black coated aluminium shade has a slightly rough textured surface, contrasting with the polished brass arm to create a sophisticated version of the industrial task light.

Recommended light source: E27 Fluorescent Max 15W or Max 42W Halogen (not included).

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